Google Play Closed Testing Checklist: 15 Steps Before You Submit for Production

Internal testing does not count toward production access. Go to Testing and verify your testers are in the Closed testing track.

Added to the list is not enough. Each tester must have clicked the opt-in URL and installed the app. Check the opt-in status column for each tester.

The 14-day clock starts when your 12th tester becomes active. Check your testing statistics in Play Console to see the current day count.

If the active count fell below 12 at any point, the clock reset. You will need to run another 14-day period.

Round corners are added by Google — do not add them yourself. Solid background required.

Required for all apps. This appears at the top of your Play Store listing. Do not leave it blank.

Screenshots must show real app screens, not marketing graphics. Minimum 320px on shortest side, maximum 3840px on longest side.

This appears in search results. Make it clear and specific — avoid vague phrases like "the best app."

Explain what the app does clearly. Do not make unverifiable claims. Do not copy descriptions from other apps.

Must be a live URL — not a PDF, not a Google Doc. Must be publicly accessible without login. Must mention what data the app collects.

Go to Policy, App content, Content rating. Complete the IARC questionnaire. You will receive a rating immediately.

Go to Policy, App content, Target audience. If your app is not for children, select the appropriate adult age range.

Required since 2022. Go to Policy, App content, Data safety. Answer every question honestly about what data your app collects and how it is used.

Select the most accurate category for your app. Miscategorized apps can be rejected or removed after approval.

Before submitting, check Publishing overview for any warnings or issues flagged by Google. Resolve all of them before requesting production access.